Our People
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Eyal Rosen, CEO Eyal Rosen is a Co-Founder of ROASTe, the world’s largest marketplace of gourmet coffee and related products. Rosen co-founded ROASTe in 2008 after serving as Vice President of Marketing for Nokia Siemens Networks from 2004-2007. Along with Co-Founders Scott Lush and Tzahi Fridman, he was excited about creating a single destination where fellow coffee-lovers could find everything they needed to enjoy the perfect cup of coffee. In his current position, Rosen has overseen a period of major growth for ROASTe. After a successful launch, the website has expanded rapidly, and is now the greatest collection of award-winning coffees available in any one place. Passionate about coffee, Rosen is also the author of Coffee Tales, a photographic journey to the world’s most famous cafés to be published soon, and the inventor of a revolutionary home coffee roaster. A graduate of Columbia Business School, Rosen lives with his wife Tali and their three children.
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Scott Lush, VP Vendor & Customer Relations Scott Lush is a Co-Founder of ROASTe, home to the largest selection anywhere of gourmet coffee products. Lush co-founded ROASTe in 2008 after a twenty year career marketing high technology products at both large corporations (Alcatel-Lucent, Nokia-Siemens) and his own firm (DefenseCom, a broker of new technologies from the defense industry into commercial markets). Along with co-founders Eyal Rosen and Tzahi Fridman, he created ROASTe so that coffee-lovers could connect to the finest specialty coffees around the world, interesting coffee content and to other gourmet coffee drinkers A lifelong coffee aficionado, Lush has personally tasted coffee from more than two hundred micro roasters, selecting only the best to be sold on the coffee destination website. As a result, the site now has the widest collection of award-winning coffees available in any one place. An alumnus of both Dartmouth College and Georgetown University - The McDonough School of Business, Lush also co-founded the Evening Downtown Boston Rotary Club. He lives in Boston, MA with his wife, child and golden retriever.
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Tzahi Fridman, CTO & Webmaster Tzahi Fridman is Co-Founder and Chief Technology Officer of ROASTe, the one-stop shop for people passionate about coffee. Prior to co-founding ROASTe in 2008, Fridman held multiple senior technical positions in leading telecommunications software companies and Internet based information services. He co-founded ROASTe with friends Scott Lush and Eyal Rosen so that coffee-lovers would find everything they loved – from fresh roasted beans and top coffee-making equipment to original coffee articles and blog posts – all in one place. Fridman developed custom search and recommendation functionalities for ROASTe so that customers experience ease-of-selection, despite the hundreds of gourmet coffees available on the site from which they can choose. Results are integrated with user-generated reviews and ratings, instantly showing consumers the top-rated offerings among their choices. Fridman is also a talented photographer and arts enthusiast. He enjoys shooting city life in international locales.
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Miko Levy, VP Marketing Miko Levy is Vice President of Marketing at ROASTe, home to the largest selection of gourmet coffee products in the world. He joined ROASTe as Vice President of Marketing in November 2011, leading the rebranding of the company and increasing national exposure through media and partnerships. Prior to joining ROASTe, starting in 2006, Levy held a number of positions at 888.com, a gaming industry leader. In 2010, he was named Customer Acquisition Director for the company’s sports gaming brand. His early career experience was forged at a large cellular company where he spent five years focused on every aspect of customer satisfaction. Levy earned an MBA at Recanati Faculty of Management, Tel Aviv University. He is an avid Marathon runner and coffee drinker.
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