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Malcolm Gladwell on spaghetti sauce and coffee

 
 
 
 

Here's a great video by Malcolm Gladwell talking about spaghetti sauce but also mentioning coffee.

Malcolm Gladwell, author of bestsellers Blink and Tipping Point, gave a talk at the TED annual conference about a revolution in marketing that came from realizing that there was no one spaghetti sauce that was the best for all consumers. Instead, marketing gurus found that different customers preferred different spaghetti sauces -- extra chunky, hearty, garlic, basil, basic and parmesan, etc.

And the same applies to coffee, they found. People all claim they like one kind of coffee: rich, dark, bold. But when you actually observe what they buy and how they prepare and drink it, there's a wide variation.

I thought this might interest others.

 

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REVIEWS & COMMENTS

  • INTERESTING VIDEO!

    Son Ton | Fri, 01/20/2012 - 19:41

    Thank you for posting the really interesting video! I find the information in that video very fascinating. Roaste seem to have taken his suggestion by heart by offering Roaste's customer unrivaled selection of coffee, Thanks!

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  • WELL IT'S LIKE WHEN YOU ARE

    intrepid510 | Fri, 12/02/2011 - 13:56

    Well it's like when you are making a big dinner for lots of people if you try to please everyone you end up with a bland dish and the same goes for coffee/sauce

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  • PERSONALLY...

    jbviau | Thu, 11/10/2011 - 12:28

    ...I prefer extra chunky coffee.

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  • IT MAKES SENSE

    Wakeknot | Sun, 09/18/2011 - 20:59

    We all have such different tastes in food, it makes sense that it would carry over to coffee. I would have been shocked if one sauce was preferred by everyone.

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  • TOMATO SAUCE COMPARISON

    EricBNC | Tue, 08/16/2011 - 22:55


    I opened a jar of coffee from Mexico I roasted last week - I smelled tomato soup, or at least the same spices my wife puts in our tomato soup.

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