- Posted by Scott Lush
- Thu, 06/18/2009 - 10:31
How do I choose coffee? How would you?
When we have over 100 -- and someday 500 -- coffees for sale on ROASTe.com, how do you choose the right coffee?
I've tried over 125 different coffees and I'll explain how I choose.
First, I think about the country where I want my beans from. There are general characteristics to countries with a lot of variation among specific estates and roasts. Indonesian coffee has an earthiness. Costa Ricas are clean and mild but have some nice bright 'high-notes' like citrus and berry flavors. Colombian coffee is famous for being well balanced, with good body, brightness (body) and flavor.
Personally I love deep rich earthy flavor in my coffee.
So I often choose something Indonesian or African. The equivalent for me is when I'm drinking beer I prefer Guinness or a strong ale like a Porter Ale. In the morning, I have my first cup of coffee and my tastebuds aren't yet awake so I need that extra bold earthy flavor. So anything from Java, Bali, Papua New Guinea, Kenya, Ethiopia, etc. is perfect. I know that coffee pro's would say that all those coffees taste different, but to me I like the variety within the general earthy-bold-molasses-caramel range.
I find that dark roast brings out a lot of that flavor. An example if anything from IronBrew. It's like having a galloping horse in your coffee cup. Tons of flavor, boldness, molasses. Due to being from the Cerrado region of Brazil and also a dark roast.
If I'm splitting hairs, I'll try a coffee that has been dry processed because it will have a wider range of deeper flavors because the beans were dried with the coffee fruit still on it, giving it some additional flavor. You won't find dry processed beans being used at Starbucks, Peet's, or your local supermarket brands. The reason is that their suppliers use wet processing because the fruit is immediately taken off the bean and the beans float off -- and it is easy to determine bad beans that need removing. But some people say wet processing sacrifices flavor. I like dry processed beans because they've dried in the shade, under a tree, on a tarp, on a screen...something more natural.
Sometimes I'll have a blended coffee because I like the consistency and broader flavor profile. Coffee can be blended by country (Kenya AA or Tanzanian Peaberry, for example), by region (IronBrew's Brazilian Cerrado-region coffee, for example) or by a specific town. But just like blended wine, blended coffee like the kind from Rogue that I reviewed recently give a consistent flavor. And a blend can provide a broader flavor profile than any single estate or country bean. For instance, Rogue's blends have earthiness that I assume comes from one kind of beans (Indonesia? Ethiopia? Dry processed?) but also some lighter citrus flavor that might come from a different coffee (Costa Rican? Colombian?). I like that broader flavor.
Aficionados might prefer single estate coffees for the same reason wine connoisseurs like single estate wines: they get a distinct flavor and can associate it with a specific farm. But that's not for me, at least yet. I like a bold, rich, dark roasted cup!
How do you choose coffee? Enter it in comments below!












REVIEWS & COMMENTS
HOW I CHOOSE COFFEE!
Son Ton | Sun, 01/22/2012 - 16:20I chose coffee by the mood I'm in. Most tend to be light to medium roast but there are times when my taste buds calls for dark oily roast!
I DO A LOT OF BUYING OFF OF
intrepid510 | Fri, 12/02/2011 - 14:28I do a lot of buying off of recommendations from people either on the site or the people working a cafe to hopefully get the coffee I am looking for as well as roast and origin of the coffee.
YES, BUT
jbviau | Thu, 11/10/2011 - 13:06"Terroir" is overrated IMO, though certainly important (along with varietal, etc.). Processing seems to make as big of a difference in terms of flavor in the cup.
REGION IS INDEED ESSENTIAL
Wakeknot | Thu, 09/22/2011 - 19:51agreed that region makes a huge impact on flavor. My wife can pick out an SOE from Africa and tell you the country of origin almost every time (better than I can), but none the less I do like the blends most of the time for their well rounded tastes. I am not as big a fan of dark roasts though unless they are done really, really well.
I LIKE SEASONALS
EricBNC | Mon, 09/05/2011 - 16:45I like seasonals since the freshness matters as much as the roast and bean quality.
USED TO GO BY ITALIAN BRAND
espressom | Mon, 05/30/2011 - 18:47Used to go by Italian brand Illy, Lavazza, then Cafe Kimbo. As long as it was espresso and lots of body and aroma. Will try choosing by geographic region for my next order. I tried a Brazilian blend coffee and was suprised that it had a much smokier flavor than an Illy espresso.