- Posted by intrepid510
- Wed, 01/11/2012 - 00:59
This Blonde is not that fun.
So I had a Starbucks card burning a hole in my pocket that was given to me and after seeing that Starbucks released a new roast today, Blonde. I couldn't help myself I decided to get a cup of coffee out this evening.
The coffee was okay, nothing that will change anyones mind about Starbucks, just think of a slightly lighter brighter cup of coffee. What I mean by brighter is something not so dominated by the roast, like Mc Donald's coffee. Really once you add that with one of their heated pre-packaged sandwiches it might as well be.
I guess I should have expected this is what they were going to but I had some hope that Starbucks might as some point try to get back people who really enjoy coffee, they have an incredible platform. Instead they are going after something else instead.
That something else according to this writer from the Chicago Tribune is targeting the Dunkin' Donuts and 7-Eleven crowd, sounds pretty promising to me. I guess as having Starbucks as my gateway into coffee it's sad; like seeing your favorite band playing to a half empty club or releasing a bad album for the fifth time.
There were however some pretty funny little quotes from the above mentioned Chicago Tribune writer where I think he was trying to poke a little fun at Starbucks and the person from the company he talked with see below;
"A coffee for the non-coffee drinker," said Rahn.
It's a coffee that could be consumed without cream or sugar, although
everyone in our group, including Rahn, agreed we weren't ready to go
there yet.
I would have preferred more coffee flavor.
So a coffee without coffee flavor that is for the non-coffee drinker! Yay just what I was looking for! Anyway if you want to try it for yourself Starbucks is giving away free samples Thursday through Saturday of this week, wish I would've waited because it's one less bottle of water I will get there while I am out.
If you want a nice coffee I would suggest looking at Deep Cello's High Jump or Velton's Treehouse both are going to be a lot funner than that Blonde.












REVIEWS & COMMENTS
@WAKENOT
intrepid510 | Fri, 02/10/2012 - 15:33Free makes it easy to try even if you dont like it, with a giftcard it might as well been free. Not bad, but not good.
FREE
Wakeknot | Tue, 01/24/2012 - 22:24I might just be willing to try it at that price if I am passing one of their stores.
@HOONCHUL
intrepid510 | Thu, 01/12/2012 - 02:05Heck if you can get a free coffee why not even if you have to spit it out, I mean it is free!
I HATE TO ADMIT IT BUT I'M
hoonchul | Wed, 01/11/2012 - 20:22I hate to admit it but I'm kinda curious. Gotta try some-if I can remember to stop by starbucks tomorrow before work.
@SON TON
intrepid510 | Wed, 01/11/2012 - 15:12I guess they needed to give a name that was the polar opposite of their normal Black hair color they normally roast their blends to. I have not seen the beans yet but I would be amazed if it looked anything close to blonde.
WORD CHOICE?
Son Ton | Wed, 01/11/2012 - 14:21I think the pick the wrong word to advertise their coffee. Blonde roast sound like a really stupid name to give to a roast level.
@JBVIAU
intrepid510 | Wed, 01/11/2012 - 14:02You know all they said was a free tasting with a gift to bring home, so I am assuming a combination of the two.
@CHAMIE
intrepid510 | Wed, 01/11/2012 - 14:01I don't like any of their new package myself, perhaps its just because I liked the traditional packaging they had for so many years that I can't really bear the weird colors they now employ.
@GMAN
intrepid510 | Wed, 01/11/2012 - 13:59NP a free coffee is still a free coffee no matter what and it isn't bad just not that good either.
@ERIC
intrepid510 | Wed, 01/11/2012 - 13:59Well it's to go after the 'non-coffee' drinker, so I am not really holding my breath for them anymore, I was excited a few years back when they closed for the night to retrain their baristas..
@YEAHYEAH
intrepid510 | Wed, 01/11/2012 - 13:58I have to agree with you on their, that they need the roast flavor to provide a consistent flavor among all their stores so no way!
BABY STEPS
jbviau | Wed, 01/11/2012 - 10:31You mentioned McDonald's coffee. If this is similar, I wouldn't say no if I were at the airport. Are they giving away free samples of *brewed* coffee or preground/whole bean?
I DON'T EVEN LIKE THE COLOR
Chamie | Wed, 01/11/2012 - 09:26of the package. It looks a lot like the dishwater you get when you forget to dump the grounds in the filter basket and put new coffee in. Don't ask. That said, I'll probably try it just to see what they can do when they don't burn the beans to a fare thee well.
THANK YOU FOR THE HEADS UP
GmanJenks | Wed, 01/11/2012 - 08:07Thank you for the heads up on the free tastings. I will have to check out the local and see if they are doing some.
IN TIME
EricBNC | Wed, 01/11/2012 - 04:12Cool - they are trying to make a lighter roast - give them time and you might see something special.
BLONDE
yeahyeah | Wed, 01/11/2012 - 01:25I was curious about this after seeing their youtube video. I don't think that I will be going out of my way to try it though. Somewhat aside: do you think that they would ever be able to go lighter than second crack? I imagine that anything more origin revealing would be a bad thing for Starbucks.