- Posted by ROASTe World Barista Championship
- Fri, 05/13/2011 - 03:21
World Barista Championship - The US Playing Field
The World Barista Championship is nearing us and it’s time we got to know some of the contestants who represent the US. Before we do that, however, I’d like to get you acquainted with Lori Obra, of Rusty’s Hawaiian Coffee. Why, you ask? Well, for one she’s got great personality. But more importantly, it’s with the help of her coffee that Pete Licata was crowned the 2011 US Barista Champion. And yes, we’ll be featuring Pete’s story soon as well.
If you’re from the Mainland United State, I’m willing to go large and assume that you’ve fantasized about taking a trip to paradise and vacationing in Hawaii at least once in your life. And if you’re a coffee enthusiast, you’ve most likely tried a Kona coffee of sorts. Whether you liked it or not, of course, was completely dependent on the quality of the coffee you tried. Let’s take this fantasy one step further. Let’s assume that you made it to Hawaii. You even made it to the main island of Hawaii (a.k.a the Big Island). You saw the volcano, walked across the black sand and considered catching some waves along the coast. But here’s the real kicker, did you ever consider visiting a coffee farm in Hawaii?
Between May 14-15, the third annual Ka’u Coffee Festival will take place and as part of the fun, Lori will take part in the coffee tasting section. Just so you understand her caliber, Rusty’s Hawaiian Coffee was the 2010 Grand Champion for the Hawaii Coffee Association in the Cupping Competition. And this year, as I already mentioned, Rusty’s supplied Pete Licata (the US Barista champ) with his winning coffee.
Rusty’s is a small coffee farm that spans 12 acres. In 1999, this farm was really an overgrown field, a “pale reminder of Hawaii’s old sugar cane industry.” Rusty and Lori, who came to Hawaii from New Jersey following an early retirement, decided to plant some Arabica coffee beans, of the Bourbon, Guatemala Typica, Red Caturra and Yellow Caturra vairetals. They hit the jackpot, as Hawaii has ideal growing conditions for coffee and furthermore, the Obra couple have a chemistry background so they were able to perfect the processing and roasting methods, turning their farm into 100% pure and quality Ka’u coffee.

Sadly, in 2006 Rusty passed away and Lori was left to decide whether to storm the farm on her own or abandon ship. She braved it out and today she’s a prime expert on cultivating coffee. In my opinion, part of what makes her so successful is the fact that she’s devoted to perfecting the flavor of the coffee and goes to great lengths when growing her coffees, testing and tasting batch upon batch, in an effort to ensure the end product is outstanding.
For such gumption, you can’t help but respect the effort. Lori & the Rusty’s Hawaiian Coffee team in Hawaii, we admire your determination and hope that your farm will grow in years to come. For our blog loyalists, expect a short video clip with Lori soon!










REVIEWS & COMMENTS
NICE STORY ITS GREAT TO SEE
intrepid510 | Tue, 11/29/2011 - 03:05Nice story its great to see something like thus and i might have to get some the winning blend.
THANKS FOR THE PROFILE
Wakeknot | Sun, 10/30/2011 - 13:22It is good to see good people succeed - and oh what great success!
SERIOUS WORK
EricBNC | Thu, 09/08/2011 - 21:10Serious work there sorting the cherries - this attention to detail separates gourmet coffee from run of the mill coffee.
REPLY: THANKS FOR TALKING ABOUT LORIE AND PETE!
ROASTe World Barista Championship | Mon, 05/16/2011 - 03:39Hi Shawn,
Thanks for your great comment, and you're right - the "main" island may have been taking it a bit far. The intention was to point out that The Big Island is the main coffee-producing/growing island in Hawaii. Of course, the majority of the population is in Oahu and the people who represent this island most certainly should be credited =)
Thank you also for highlighting another company which had the pleasure of working with Pete. We look forward to sharing more of his story with you in the near future. Meanwhile, keep up the hard work and we welcome any and all of your feedback!
THANKS FOR TALKING ABOUT LORIE AND PETE!
Shawn Steiman | Fri, 05/13/2011 - 21:12Thanks for giving props to those behind the scenes with Pete's success. I just want to mention to those who may not know, that Rusty's Hawaiian was not the only farm whence Pete's coffee was picked. He also used coffee from Kona Coffee & Tea (http://www.konacoffeeandtea.com/)
Also, it is tough to say any island in Hawaii is the "main" island. While the Big Island is the largest (by far), Oahu has the vast majority of the population. :-)
I look forward to your future posts about The Pete and the WBC!