Someone recently asked me which coffee they should buy when shopping at their local supermarket. They wanted to know if I would recommend a brand. It sounds likie a simple question, doesn't it? However, it is really pretty complicated.
So, let's start with "Who" is on the shelves.
It should be obvious, as the name of the coffee company is usually printed in large letters on the bag. However, the Brand name very often does not tell you who actually sourced and roasted the coffee.Read more